Ready to Level Up? The Essential Questions Every Agent Must Ask Themselves to Grow Their Business

At Perry Real Estate College, we're dedicated to more than just helping you get your license. We're committed to your long-term success in this dynamic industry. The truth is, a real estate career is a business—your business. And to grow that business, you need to be intentional and strategic.

It's easy to get caught up in the day-to-day hustle of showings, open houses, and paperwork. But if you want to move from being a busy agent to a thriving business owner, you need to pause and reflect. Here are a few of the most important questions you should be asking yourself on a regular basis to ensure you’re on the right path to growth.

Who is my ideal client?

This is the foundational question for your entire business. Are you an expert in first-time homebuyers? Do you specialize in luxury properties? Are you the go-to agent for a specific neighborhood or community? Trying to be everything to everyone is a surefire way to get lost in the noise.

By defining your ideal client, you can:

• Tailor your marketing: Create content and advertising that speaks directly to their needs, pain points, and desires.
• Build a reputation: Become known as the expert in your niche, making it easier for potential clients to find and trust you.
• Streamline your processes: Develop a workflow that is perfectly suited to the type of transactions you want to handle.
  

How am I adding value to my ideal client?

Once you know who you want to serve, you need to prove that you are the best person for the job. In a competitive market, you can't just be an order-taker. You must be a resource.

Ask yourself:

• Am I providing a service they can't get on Zillow or Redfin?
• Do I offer unique insights into the local market?
• Am I educating them on the process and helping them feel confident in their decisions?

Your value proposition is what sets you apart. It's the "why you?" that every potential client should be able to answer after a single conversation or a visit to your website.

Is my marketing plan working and am I a local expert?

Simply having a website and a social media account isn't a strategy. You need to be thoughtful about how you attract and engage with leads.

Consider these questions:

• Are my marketing efforts reaching my ideal client?
• Am I consistently creating valuable content (blogs, videos, social media posts) that answers common questions and establishes me as an authority?
• Do I have a system for following up with leads and nurturing them over time?
• How am I leveraging my unique knowledge of the local community and market to serve my clients?

The most successful agents are not just marketers; they are thought leaders. They are the ones people turn to for advice before they even think about buying or selling.

Am I setting realistic goals and tracking my progress?

As an independent contractor, you are your own boss. That means you are responsible for setting your own goals and holding yourself accountable. Without a plan, you're just hoping for success. A solid business plan should include:

• Financial Goals: How many closings do you need to achieve your income targets?
• Lead Generation Goals: How many new leads do you need to generate to hit your closing goals?
• Activity Goals: What daily or weekly activities—like networking, cold calls, or content creation—are necessary to generate those leads?

Track your numbers. If you're not getting enough listings, what's holding you back? If you're not converting enough leads, what skills do you need to improve? The data doesn't lie.

What are my weaknesses, and what can I do about them?

Self-assessment is critical. Be honest with yourself about where you need to improve. Maybe it's your negotiation skills, your social media presence, or your ability to qualify leads. Whatever it is, identify it and create a plan to address it. This could mean:

• Further education: Taking a specialized course or attending a workshop.
• Mentorship: Finding a more experienced agent who can guide you.
• Skill-building: Practicing and honing a specific skill until it becomes a strength.

The Bottom Line

A successful real estate career isn't built on luck; it's built on a solid foundation of self-reflection, strategic planning, and continuous improvement. By regularly asking yourself these questions, you can move from a reactive state to a proactive one, positioning yourself for sustainable growth and a truly rewarding career.

Ready to take your business to the next level? Explore our online courses and resources designed for real estate professionals who are serious about their success.