Complete New Listing Checklist for Real Estate Agents in 2025

Ready to take on a new listing? Use this updated new listing checklist to ensure every aspect—from preparation to promotion—is expertly handled. This guide covers property preparation, marketing best practices, and digital optimization strategies that drive faster sales and higher offers.

Pre-listing walk through

Set a time with your clients to perform a pre-listing walk through. Use this time to strengthen your relationship and build repour. Allow your clients to walk you through their home and talk to them about what they should expect from this transaction moving forward.

Topics to cover during the pre-listing walk through:

Comps and Price
Active listing timeline/coming soon options
Listing expiration
Commission
Property Disclosure
List of property updates since purchase
Age of all main operating systems
Pre-Listing Repairs/To-Do List
Pictures/Marketing
Signage & Open house
Showings & Offer Expectations
Closing Timeline

Property Preparation & Staging

Declutter & depersonalize
Remove personal items, clear countertops, and pack away clutter to help buyers envision themselves in the space.
Deep clean & fresh paint
Ensure carpets are cleaned, surfaces sanitized, and walls repainted in neutral tones to maximize appeal.
DIY staging touches
Add fresh flowers, tidy linens, and update light fixtures to elevate visual interest and ambiance.

Professional Photography & Virtual Tours

Hire a pro real estate photographer
High-resolution, natural-light photos significantly improve click-throughs on MLS and sites like Zillow.
Shoot supporting visuals
Include detail shots—like smart-home features, outdoor spaces, and community amenities—to reinforce value.
Create a virtual or 3D tour
Enhance engagement with Matterport or video walkthroughs that let buyers explore the home remotely.

Required paperwork

Once you know all the information listed above, you’ll need to input the information on the required listing documents. You’ll need to obtain signatures on these documents from the sellers. You can either do this electronically or in person at the end of your preliminary walk-through.

MLS New Listing Validation Form
This is a form needs to be signed by both the seller and the listing agent. It confirms when the listing will enter the market and when the listing expires.
Exclusive Right to Sell Listing Contract
This is the written contract between the buyer and the listing brokerage as well as the agent. It is the document that secures that the listing agent is the only person that can sell this home within the specified time frame.
Residential Property Disclosure Form
A real estate disclosure statement is a legally binding document in which the seller comes clean about any potential flaws and issues the buyer needs to know about.
Lead-Based Paint Disclosure
A lead-based paint disclosure form is issued to all tenants and potential buyers for residential properties built before 1978 to outline the property's history of exposure to lead-based paint.
Exclusive Seller Consumer Guide to Agency Relationships
The Consumer Guide to Agency Relationships is a document that is thoroughly discussed in both the Law and the Principles & Practices classes for real estate pre-licensing requirements.
Your State’s Consumer Guide to Agency Relationships (If applicable.)
This document is specifically for sellers explain the working relationship between the broker and the client.
Lead Base Paint Brochure
Make sure to get signatures on this brochure that confirms that they’ve read it.
Agency Disclosure Statement
This document is a written explanation, to be signed by a prospective buyer or seller of real estate, explaining to the client the role that the broker plays in the transaction.
Multiple Listing Service- Residential Sheet
This document is for updating the MLS, it’s an input sheet so you or your admin can easily upload all the correct information pertaining the listing.
Fair Housing
You will need signatures from the buyers on the Fair Housing form. The Fair Housing Act declares a national policy of fair housing throughout the United States. Any discrimination in the sale, lease, or rental of housing, or making housing otherwise unavailable is illegal.

MLS Listing Details & Optimization

Use keyword-rich listing titles
Example: “Updated 4 BR Home in [Neighborhood] with Open Kitchen & Finished Basement.”
Keyword-optimized description
Include terms buyers search for, such as “homes for sale in [City],” “move-in ready,” “hardwood floors,” and “energy efficient.”
Complete all MLS fields
Size of lot, HOA details, school districts, amenities—every data point increases search visibility and filtering accuracy.

Pricing Strategy & Comparative Market Analysis (CMA)

Run a detailed CMA
Compare the property to 3–5 recent sales within a mile to justify your suggested listing price.
Highlight price justification
Mention upgrades, lot size, or school zoning in the listing description to pre-empt pricing questions.

Pre-Listing Marketing & Launch Plan

Create a coming-soon campaign
Tease the property 1–2 weeks in advance across social media and email newsletters with sneak-peek shots.
Host a broker tour or agent open house
Prioritize real estate professionals so they can preview the home and spread the word.
Send a Just-Listed email blast
Target your database and past clients with key details, photo slideshow, and a link to the full MLS listing.

Digital & Social Media Promotion

Post on social platforms
Share carousel posts on Instagram and Facebook featuring before/after, staging shots, and virtual tour links.
Advertise with targeted ads
Use Facebook and Instagram ads focused on local zip codes, first‑time buyers, or investors to maximize reach.
Update your website’s blog
Write a feature post like “New [Address]: Stunning 4 Bed in [Town]” with embedded virtual tour and social share buttons.

Launch Week & Follow-Up Tasks

Hold an open house(s)
Schedule at least one weekend open and one weekday brokers’ preview to engage both buyers and agents.
Collect feedback & adjust
Use agent/buyer feedback to adjust staging, descriptions, or pricing mid-listing if needed.
Track analytics
Monitor MLS views, online inquiries, and showing requests to measure listing performance and tweak marketing.

Off-Market & Sale Wrap-Up

Prepare contract paperwork
Have disclosures, offer letters, and contingency documents ready to expedite negotiations.
Maintain consistent communication
Keep sellers and buyers informed with weekly updates and showings schedules.
Show gratitude and request reviews
After closing, thank clients and ask for testimonials to enhance future listings.