The Biggest Brokers in the Room

Here is a breakdown of brokerages that are well-known throughout the US and what they are up to today. 

Sotheby’s. Berkshire Hathaway. Coldwell Banker. I am pretty sure you have heard of some of these namesakes in real estate. However, have you ever thought about just who were Coldwell and Banker? Keller and Williams? All great companies have something in common-great people. Today let’s take a sober history tour of some of the scions of the game, in no particular order of greatness, just simply some of the best in the business. 

• Everything is bigger in Texas and Keller Williams is no exception. It’s no surprise that its founder, Gary Keller, graduated with a degree in marketing as he grew his real estate firm to be the largest in Austin in only his late 20s. Both Forbes and Entrepreneur recognize KW as one of the highest rated companies in real estate. A major differentiating factor they are known for is reinforcing that each agent is his or her own brand. Most notably is KW’s revolution of technology for agents, utilizing proprietary tools and artificial intelligence to help their hard-working agents work smarter.

• Who doesn’t recognize that red, white and blue hot air balloon?  RE/MAX  was the first real estate company to go global. Aftercall, RE/MAX stands for REAL ESTATE MAXIMUMS and they are true to their name. In a land of hungry agents, RE/MAX went ahead of the pack to structure their agent compensation in a highly generous fashion. Despite the misconception that RE/MAX only attracts more seasoned agents, their RE/MAX University where “the more you learn, the more you earn” offers a world class education to both rookies and veterans alike.

• Just over a year ago the new CEO of Exp took the reins. He was integral in taking what was once an office of 25 agents just a decade ago to more than 24k today. Exp Realty is one of the fastest growing real estate brokerage firms in the country. Exp has the largest year over year growth of any other real estate company and that is organic growth to boot! A major appeal to both experienced and newer agents alike is their residual program. Whereas most brokerages don’t consider retirement planning, Exp offers revenue sharing and stock options. It’s this kind of divergent thinking that has resulted in many recent accolades for this cloud-based brokerage. In fact, a popular real estate trend report called them “…the Amazon of real estate.” Now that is prime!